Manliness in Advertising

Advertising, a form of media seemingly lost in a time where men drink beer and bromance their nights away while women eat pro-biotic yogurt (if they’re eating at all) and fret over grass stained laundry. Here, you’ll find all our posts on advertising and the men doing “manly” things in those ads.

Recent Articles

Axe? Is that you? You look so… different.

in: Advertising& Featured

When you were in middle or high school, did you ever have an extremely immature, shit-head of a classmate return one year from summer vacation unexpectedly mature and sophisticated? Well, that's Axe right now. That's right, Axe is back and looking shockingly, pleasantly, different. Here, see for yourself: https://www.youtube.com/watch?v=WzTSE6kcLwY The latest ad from Axe (created [...]

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More About No More

in: Advertising& Sports

Last week I alluded to the fact that I "have some feelings" about the NO MORE anti-domestic violence campaign. Since writing those words, I read some things about the campaign that only increased my negative feelings,  making it clear that I'm not the only one with concerns. So this week I figured I should expound on my feelings [...]

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Manliest Ads of Super Bowl XLIX

in: Advertising

Looking back at my past post-Super-Bowl-ad-reviews was a good reminder of the direction male targeted advertising has taken over last three or four years. When I first started doing this, viewers were berated with over the top, uber-masculine sales pitches in which advertisers demanded that men "Man Up!" They tried to sell us drinks deemed [...]

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Don’t be fooled; advertisers are still selling regressive masculinity, it’s just their tactics that have changed.

in: Advertising& Featured

The past five-plus years of male targeted advertising have been pretty painful to watch. Yes, I know that ads are always painful to watch, but they've been particularly excruciating for a while now. You can blame this on the glut of advertisers trying just about every tactic imaginable to convince us that modern men have some sort of masculinity deficit disorder [...]

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Super Bowl XLVIII’s Manliest Ads

in: Advertising

When stock image website iStock proclaimed that 2014 will be the year of the "hands-on dad" in advertising, I wrote that "...the cynic in me wants to question these predictions..." yet I maintained hope that their prediction would come true. Now that the SuperBowl, which simultaneously marks the end of American Football season and the beginning [...]

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